• Zolatone Flex Pure Color

Stain Relief Technology 

An Eggshell Paint That Can Stand Up To Tough Stains

Flex Pure Color's 100% acrylic resins with Stain Relief Technology form a tighter barrier than other paints to create a silky smooth finish that keeps pesky stains from penetrating. Pure Color received the highest overall rating when tested against more than 100 common stains and contaminants. This is big news for busy interiors. After all, walls that can be cleaned won't need costly repaints.

If your walls get dirty and you'd rather clean them than repaint them, it's time to step up to Flex Pure Color from Zolatone.

  • Top rated stain resistance
  • Premium durability
  • Brush, roll or spray (seriously!)
  • With microban
  • Covers 350 sq.ft. per gallon
  • Low VOC (36 g/L)
  • 100% acrylic

Get Free Flex Pure Color Samples


Zolatone Flex Pure Color


Corridors, Locker Rooms, Cafeterias... You Name It.

Where To Specify Flex Pure Color Stain Resistant Paint

Designed for vertical wall surfaces yet easily applied to imperfect substrates like block, tile, metal, etc. Flex Pure Color is the obvious choice for a variety of environments.

Specify Flex Pure Color for:

  • Offices
  • Lobby areas
  • Conference rooms
  • Cafeterias
  • Bathrooms
  • Stairwells
  • Lecture halls
  • Auditoriums
  • Locker rooms
  • Dormitories
  • Examination rooms
  • Exercise rooms
  • Pool areas
  • Escalator areas
  • Elevator areas
  • Passenger terminals
  • Baggage claim areas

Get Free Flex Pure Color Samples

Flex Pure Color Stain Test

Eggshell Finish

Limitless Colors

Flex Pure Color is more than your average eggshell paint. This eggshell specialty paint with Stain Relief Technology is also available in any color. Can it get any better than that? From your whackiest color trends to your designer whites, we can match it all in Flex Pure Color.

  • Solid color eggshell paint
  • Available in any color
  • Custom colors at no additional charge

Get Free Flex Pure Color Samples


Stain Testing

How We Beat The Competition

We have to admit, we weren't expecting such incredible results when it came to submitting Flex Pure Color for stain resistance testing. We were amazed with the results ourselves, so we submitted it for additional testing... And aced even more stains. Flex Pure Color's stain resistance technology is simply unbeatable.

Flex Pure Color scored top ratings against these stains:

  • Lipstick
  • Coffee
  • Red Wine
  • Mustard
  • Ketchup
  • Tomato Juice
  • Gasoline
  • Worcestershire Sauce
  • Lemon Juice
  • Soy Sauce
  • Transmission Fluid
  • Cherry Kool Aid
  • Cocktail Sauce
  • Coca Cola
  • Carrot Juice
  • Bleach
  • Motor Oil
  • ...and many more!

Get Free Flex Pure Color Samples